According to research from Sprinklr and Harvard Business Review Analytic Services, 12% of enterprise managers and executives fully integrate social media with customer experience management, while 27% don’t integrate the two at all. This select, leading companies( 12%) do not … Read More

Software services make up quite a confusing world of abbreviations. ERP and CRM are two of the frequent encountered cases in such confusion. Owing to the significant overlaps between the two solutions, they are often used interchangeably. However, there is … Read More

Global Retail Ecommerce Sales Will Reach $4.5 Trillion by 2021, making it a necessity rather than a choice. In 2016, 1 billion people purchased goods and/or services online which constitutes 53% of global internet users (Remarkety). With such a huge … Read More

“…strive to have at least one signature experience that differentiates them (marketers) from the rest of the pack“- Mat Zucker, partner at Prophet. Having discussed signature customer experience in previous article, let us look at at few bare facts: “By … Read More

What makes your brand a market ruler? There has been a longstanding product or service dilemma. Let’s look at the following statistics to solve it: * According to a Walker study, by the year 2020  customer experience will overtake price … Read More